Pure Farms, Pure Water (PFPW) Campaign
Through the Pure Farms, Pure Waters campaign with Waterkeeper Alliance, Coastal Carolina Riverwatch works with other NC Waterkeepers and several amazing statewide advocates to address the impacts of Concentrated Animal Feeding Operations (CAFOs) on local waterways.
The Pure Farms, Pure Waters campaign calls attention to the destructive pollution practices of industrial agriculture and factory farms, advocates compliance with environmental laws, and supports the traditional family farms that industrial practices endanger. The Pure Farms, Pure Waters campaign addresses the failure to regulate pollution from industrialized swine, poultry, and dairy facilities that are devastating rivers, lakes, and estuaries and lowering the quality of life in our communities.
Coastal Carolina Riverwatch (CCRW) educates the public about the impacts on the quality of water and quality of life, supports communities and local farmers, and advocates for sustainable food systems.
We work to help decision-makers understand the need to strengthen and enforce existing rules on the discharge of animal waste into our waterways, seek to hold corporations that dictate facility operations accountable for waste management practices, promote best management policies that protect our waterways, and support independent farmers, and take legal action against violators.
“CAFO pollution has affected North Carolinians for decades. Each year, NC hogs produce 10 billion gallons of manure. This unmanageable amount of waste is contaminating our waterways and harming our communities. In our watershed, the New River is most heavily impacted. Coastal Carolina Riverwatch collects regular water samples surrounding these facilities to analyze for fecal bacteria. We also conduct watershed flyovers to look for pollution violations. By collecting this data, we can work with several statewide partners to advocate for the reform of these destructive industries”. -Rebecca Drohan, former Waterkeeper, Coastal Carolina Riverwatch (in left photo).
“This is not only a water quality problem, but also a justice problem. Communities that surround these densely packed farms are disproportionately affected by noxious odors, loud industrial noises, and the threat of hog waste flowing into their homes during storms. These communities are much more likely to be communities of color and low income, which makes this an environmental justice issue.” – Riley Lewis, former White Oak Waterkeeper (in right photo)
PFPW Research Project Reports
CCRW continues to monitor impacts of CAFOs on our coastal waters through a series of research projects in partnership with Dr. Rachel Noble’s lab at UNC IMS. The projects build off each other and utilize a variety of methods to understand these complex relationships. Data collection, community surveys, tabling at events, educational social media, aerial photography, policy feedback, and small farm highlights were all utilized to complete these projects. Read the results of the reports below.
Click here to read the final 2023-2024 PFPW Project Report
Click here to read the final 2025-2026 PFPW Project Report (Coming soon)
Project Background
The CCRW Water Quality for Fisheries program was developed in 2021 through collaboration between coastal fishing communities, water quality researchers, and advocacy organizations in response to concerns over the impact of water quality on marine fisheries and ecosystems. The project focuses on industrial agriculture, particularly Concentrated Animal Feeding Operations (CAFOs), which are seen as the primary water quality threat to fisheries on the North Carolina coast. The 2023–2024 and 2025-2026 projects aims to assess the extent of hog waste pollution in impaired waters, particularly in areas used for recreational, commercial, and subsistence fishing, such as the New River, which is downstream of several CAFOs.
Research efforts include bacteria level analysis in the New River to determine contamination from various sources, including hogs, poultry, and humans. This research is being led by experts from CCRW and the University of North Carolina Institute of Marine Sciences. In addition to scientific research, the project includes community engagement initiatives, including surveys of Onslow County residents living near CAFOs, local farmers who implement regenerative practices, and community members who shop locally. Outreach efforts raise awareness about the connection between CAFOs and water quality and share research results that can be used for advocacy. The project also involves aerial monitoring of CAFO developments and water quality issues, including harmful algae blooms, in partnership with SouthWings.
The project highlights the disproportionate impact of CAFOs on Black, Latino, Indigenous, and low-wealth communities, particularly military families living near CAFOs. The outreach efforts aim to involve local communities in understanding the impacts of CAFOs and advocate for reducing pollution. The overall goal is a comprehensive assessment of how CAFOs affect water quality, fisheries, and quality of life in coastal NC, with support from various research and conservation partners.
CAFOs and Their Impacts
CAFO stands for Concentrated Animal Feeding Operation. These are commonly known as “factory farms”. They are large, windowless production facilities where thousands of animals are confined in crates or stalls without access to sunshine, fresh air, or natural vegetation. With massive amounts of animals, comes massive amounts of unmanageable waste. North Carolina is number two in the nation for industrial swine production and number three for poultry. Eastern NC is particularly inundated with these facilities.
DEQ Animal Feeding Operations Facility Map
North Carolina’s hogs produce 10 billion gallons of manure each year. Hog waste is stored in large open-air “lagoons”, or cesspools. Liquid from these pools is sprayed onto adjacent fields for disposal. As the waste is sprayed, it can run into our waterways. During heavy rain events, lagoons can fail. Millions of gallons of untreated waste can be spilled and animals are left to die.
Onslow County swine CAFO facility and lagoon. Photo: Riley Lewis, former Waterkeeper, Coastal Carolina Riverwatch
Though safe waste management of swine operations is severely lacking, these facilities are subject to State permitting and regulations. Poultry operations are not. NC’s poultry industry is rapidly growing with very little oversight and almost no public records.
NC poultry operations produce 5 million tons of waste per year. Poultry waste, mixed with bedding and carcasses is stored in large piles. These piles are often left uncovered, easily blown away by wind, or washed into our waters. Due to a lack of transparency within the industry, very little is known about where this waste is transported and how it is disposed.
| Swine and poultry pollution have severe impacts on the environment and on public health.
CAFO waste contains:
|
Onslow County poultry CAFO facility and lagoon. Photo: Riley Lewis, former Waterkeeper, Coastal Carolina Riverwatch |
When CAFO waste enters the environment, these contaminants come with it. This can pollute soil and groundwater, and make surface waters unsafe to recreate in. Nutrient overload from nitrogen and phosphorus can cause harmful algae blooms and fish kills. Many of these operations were built in areas prone to flooding. During heavy rain events, massive amounts of waste can be spilled and animals are left to die. CAFO waste can also enter the air as particulate matter.
Communities surrounding these facilities are impacted with diminished quality of life due to overwhelming odors and health complications from air and water pollution. These impacts disproportionately affect communities of low income and/or People of Color, making CAFOs a significant environmental justice issue.
By overlapping maps of North Carolina’s enslaved population from 1860 and industrial hog operations re-permitted in 2014, Dr. Steve Wing and Jill Johnston were able to show the concentration of CAFOs following a pattern that disproportionately affects the descended families of enslaved peoples in North Carolina.
In the past, CCRW has worked with the residents of the White Oak River Basin and other environmental nonprofits to influence CAFO regulations.
In 2023, the North Carolina Swine, Poultry, Cattle and Biogas General Permits were up for review. North Carolinians had a chance to tell the NC Department of Environmental Quality (DEQ) to update four general permits for the state’s industrial animal operations so that they would better protect our health, rivers, and drinking water. CCRW believed that DEQ must also address the cumulative and racially discriminatory impacts borne by communities where these operations are concentrated. DEQ conducted a “stakeholder” process including a public meetings and the opportunity to submit comments by phone, email, or mail.
Research
Water Collection
Research efforts include bacteria level analysis in the New River to determine contamination from various sources, including hogs, poultry, and humans. This research is being led by experts from the University of North Carolina Institute of Marine Sciences. The IDEXX method is used to test for E.coli, Enterococci, and Total Coliforms. In addition, the Noble lab filtered and extracted DNA from water samples and analyzed them for HF183 and Pig2Bac. These DNA markers are used to assess human and hog waste, respectively, in the environment.
Flight and Site Investigations
As part of the research, monthly aerial investigations are conducted. This is made possible by our partnership with SouthWings. Quarterly and as-needed site investigations complement aerial surveillance. These both help identify hidden pollution sources such as manure lagoons, litter piles, ditches, pipes, drains, lagoons, and livestock access points.
Community Engagement
In addition to scientific research, the project includes community engagement initiatives, including surveys of Onslow County residents living near CAFOs and outreach efforts to raise awareness about the connection between CAFOs and water quality.
Community Events
As part of community engagement, CCRW also attends community events to spread information about the PFPW project. This includes presenting research posters at the annual Water Quality for Fisheries Symposium, tabling at festivals, and local farm visits.
The goals of these events are to:
- Hear directly from the public
- Support buying local
- Support local farmers
- Encourage environmentally friendly practices
- Educate on water quality
Surveys
Another key component of this project’s outreach efforts is the development and distribution of public and farmer surveys to better understand local food systems and agricultural practices within the watershed. The Public Survey focused on identifying motivations behind shopping behaviors, awareness of local food options, and barriers that limit participation in local purchasing, such as cost, access, or availability. By collecting this information, the project aimed to better understand how community members engage with local agriculture and what factors influence their decisions.
Social Media
Each week, a local farm is featured on CCRW’s Facebook & Instagram. We collect photos from farmers as well as statements about their sustainable practices. We visit farm stands to check out the freshest finds. We also include local markets where you can always purchase these products.
Click here to learn more about Farm Fridays
Newsletters
Newsletters are also distributed throughout the year, promoting CAFO awareness, updating members on violations, and providing follow-up information.
Click here to view our PFPW Newsletters!
CCRW’s Advocacy Contributions
During the 2023 DEQ permit process, the White Oak Waterkeeper attended the industry stakeholder drafting meeting hosted by DEQ, shared written, recorded and in-person comments in favor of water quality, hosted a stop for Waterkeeper Alliance’s comments tour, and hosted a screening of The Smell of Money for students in the WORB. Through these processes, CCRW and community advocates contributed over 30 written comments, emphasizing the need for stronger surface water protections.
Photo: LEWIS. Attendees of the student Smell of Money screening at Carteret Community College.
PFPW Partners
